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History


The early days of Tortoise and Hare.  Can you guess which one
is Matt?

In 1978, during the times of the original running boom, Tortoise and Hare was founded.  It was one of the first specialty running stores in the Midwest.  When it was on the market in 1985, Karen made an offer to the owner.  He accepted, and a new era of Tortoise and Hare began.

Karen visualized a store where customers could go with confidence for information and the latest products.  She knew such a store would be successful.

In 1998, a spot in the Traver Village Shopping Center became available.  With the support of our loyal customers, we were able to open an additional store.  This store offers ample space for clinics, group runs, and parking.

We are continually striving to provide our customers with the best service from employees who are confident and well-informed about the latest products.  We offer classes, clinics, and outstanding running events that promote health and fitness in the community.